What do you need?
Language Audits
Struggling to see the wood for the trees? You need an audit! Performing a linguistic audit of the messaging used to engage customers and colleagues helps to clarify what is working well, and what needs to change.
A language audit gathers data on current comms campaigns and offers data-driven insight into how businesses can better engage with prospective or existing clients.
Audits are also valuable internally - helping managers to see where they can better motivate staff, be more strategic when navigating culture, and how they can optimise their language to increase team productivity and development.
Audience Research
Customer needs evolve and change with time. When a company demonstrates that they have anticipated and researched those needs, it forges a strong emotional bond and deep sense of loyalty in the customer
To ensure that the right needs are being anticipated, target market research - in the form of real-life discussions with customers - is invaluable.
It offers a business the chance to engage its most valuable clients on a strategic level, rekindling former partnerships, and gathering concrete insights into how communications and marketing collateral should be developed to best engage customers.
Data-Driven Message Optimisation
Consumers are becoming more discerning in their purchasing decisions than ever before.
The wealth of choice that the world offers can make it difficult for companies to stand out - and often, even though they are noticed, a customer may not choose to take action.
Understanding which messages trigger a response, drive engagement, and inspire action, is therefore critical.
Using the results of linguistic audits, or research gathered in house, data-driven message optimisation offers companies the chance to stand out for all the right reasons.
Working closely with the in-house marketing team, Olim helps companies to optimise current brand messages so that they can more effectively and efficiently connect with their target markets.
Language Accessibility
Sometimes, in business, it’s easy to get caught up in jargon and ‘academic’ language. It’s often thought of as professional and prestigious, but can inadvertently be a real barrier to inclusion.
By considering the readability level of your website, email content and other communications collateral, businesses have a chance to make their language accessible to as many people as possible.
The readability of websites also extends to the user experience or UX of each page.
Can visually impaired customers engage with the content? What about dyslexic users?
By widening access for as many people as possible, companies aren’t just working towards greater inclusion, they’re also ensuring that their marketing messages are precise, powerful, and quickly understood.
Customer-First Focus
Is it possible to quantify how much the customer comes first? Absolutely!
Considering things like second-person pronoun usage and the hierarchy of messaging (especially on website copy) can help companies to refine their communications so the customer is always the priority. By compiling a linguistic database, and analysing the results, the level of customer focus can be quickly identified - and if necessary, corrected.
Critical discourse analysis (CDA) can also show if certain messages might be better reordered or refined on key pages. CDA can also shed light onto the effectiveness of calls to action, and again, suggestions can be made for their improvement.
Bespoke Projects
Maybe you have a specific idea or communications goal in mind? That sounds good to us!
Olim works with a spectrum of clients, from one-on-one projects to bigger internal change and strategy pieces. What’s most important is that the work works for you.
The best way to get to know if we’d be a great team together (move over, Pitt and Clooney!) is to do a quick call to find out about your needs, what you’re working with right now, and what you’d love to get out of the project.